Definition of Advertisement & Copywriting
Advertising
is an invitation or a solicitation aimed at readers, listeners, and viewers who
receive such information to use or use, all sorts of things offered from the
bid maker or the advertiser.
Types of Ads
Based on the form of advertising can be divided into
two kinds, namely:
1. Ads column
The
column ads are ads in the form of columns (boxes), the rate is calculated per
mm.
Column Ads are display ads in the ad pages space.
With a width of 36 mm while for a height ranging from 30 mm to a maximum size
of 100 mm
2. Classifieds
Classified ads are in the form of ads or in the form of lines and use
short words.
Usually this ad is used to promote an item/
services. Classified ads are counted per line.
While based on the goal, ads can be divided into:
1. Offer advertisements (goods / services)
2. Search ads
3. Sales ads
4. Job posting
5. Advertisement announcement
Copywriting
is a creative advertising capability in word processing and creating
advertising scripts that combine intellectual and artistic work to fulfill
sales messages. Copywriting is writing with various styles and approaches
generated through strategy, planning and cooperation between client, account
executive and creative team in advertising agency.
Copywriting is required to be able to arouse,
attract attention, move, identify, raise togetherness, and simultaneously
communicate messages with comparative value to the target audience.
This means that copywriting can be said to be
successful when it meets the elements in an advertising message:
a. Attention, can attract the attention of the
audience.
b. Interest, can attract audience.
c. Desire, can affect the desire of the audience.
d. Conviction, can give confidence to the audience.
e. Action, can influence the audience to perform the
action as expected and desired from the ad.
Example
Elements of advertisement
Headline : to get your attention and draw you to the
sub headline.
Sub headline : to give you more information and
further explain the attention.
Caption : to describe the photo or drawing.
Logo : to display the name of the company selling the
product.
Photo or Drawing : to get your attention and to
illustrate the product more fully.
I think that's all that I can tell you about
Advertisement and Copywriting
See you next on my blog guys...... THANK YOU
